The Power of Beauty Influencers

On March 24th, the American Influencer Awards will take place at the Barker Hanger in LA. Beauty Influencers including Patrick Starrr, Jaclyn Hill and Makeup by Mario will be in attendance. While all of these are mega influencers with millions of followers on Instagram and YouTube, it is interesting to note how many use beauty as a way of empowering themselves and MILLIONS of others.

Patrick Starrr, for example, who has 4.1 million subcsribers on YouTube, and 4.6 million followers on Instagram, posted a YouTube video called “I am a Man” addressing the question he gets every day — Are you a man? In this post, Patrick talks about being a man and wearing make-up and encourages other men who want to wear makeup to try it.

Here is what he has to say, and its all about building confidence -which is basically empowerment!

“Makeup makes me feel beautiful. I am a man in makeup. We all breathe, sleep and eat on this earth and there is clearly room for each and every one of us. I want to let you know that you deserve the right to express yourself. There is so much hate and discrimination going on right now and it needs to STOP. Here is what I have to say…

1. Life Opens Up When You Do.

2. Surround Yourself with people who love and do what you do!

3. Makeup is a one size fits all.

4. Makeup has no gender.

5. Be YOU. Hopefully this video inspires you to START living your life!

Have Courage and be kind!

I love you so so much!

xoxo PatrickStarrr”



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ABOUT is published by Meredith Schott, a makeup artist and student at Parsons School of Design.

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