MARCH 2, 2016, New Rochelle, NY — From Oscar fashion buzz, to Mayim Bialik, to a 15 year-old who recently started a campaign on CHANGE.org pleading for retailers to offer styles with more coverage, it seems that modest fashion is hotter than ever. Even VOGUE is touting fashion inspired by classically discreet clothing.
HydroChic, a line of modest swimwear with many stylish options for coverage – available online and at select retail stores (www.hydrochic.com) – is catching on among missy and plus-sized women. Hydrochic’s updated 2016 swimwear collection features more styles to flatter almost any figure up to plus size 4X, all utilizing superior fabrication with exclusive Ultra® Chlorine Resistance and UPF 50+ sun protection.
Whether you are improving your tan or doing laps in an indoor pool, HydroChic’s got you covered, both literally and figuratively with style, protection and fabrics that are both chlorine resistant and chlorine proof.
The complete line features more than 100 styles including: short sleeve, long sleeve and sleeveless tops (sold with several bra or mastectomy options), versatile swim skirts and skorts from 15” – 27”, shorts, pants and swim dresses, as well as coordinating silhouettes that transition from beach to gym to boardwalk, including mix and match leggings, capris, bike shorts, light weight jackets and sun dresses.
Recently, Ms. Bialik posted about HydroChic on her FB page, “I’ve written about ‘modest swimwear’ before but I just got the new spring catalog for HydroChic Sun Protective Swimwear & Activewear and I wanted to post it. I am not being paid to do this, I just want to share it because I think it’s important to get this resource out there……they have a ton of options and ‘plus’ sizes … for all levels of comfort, modesty-wise….my previous HydroChic suit lasted for YEARS.”
“HydroChic is designed to enhance a woman’s natural beauty and flatter her body, while offering a range of protection and modesty options that fit her lifestyle,” says HydroChic co-founder Sara Wolf of New Rochelle, NY. “Many women of all ages are seeking alternative swim solutions to the traditional bathing suit, because, let’s face it, we can’t all wear a bikini.
In the past, women would wear their husbands’ oversized t-shirt, or something comparable, on the beach and in the water for extra coverage and sun protection. HydroChic offers a fashionable, comfortable and wearable alternative that women of all ages, shapes, sizes and religious orientation desire.”
HydroChic styles range from $29.50 – $90 and are available at select stores throughout the US, Canada, Australia, South Africa and Israel, and online at www.hydrochic.com. For tips on how to choose figure flattering bathing suits for your body type, click here: (insert link to website page where you should post the press release on figure flattering styles).
Actress & Emmy winner Mayim Bialik wears HydroChic (www.hydrochic.com), swim wear and active wear for Real Women.
HydroChic offers many styling options for coverage, UPF 50+ sun protection and is chlorine proof, available in Missy & Plus sizes.